TSA Semiformal: Sky Full of Stars
- 1 min
Role:
Marketing Director
Responsibilities:
- Create digital marketing plan and coordinate creation of all marketing material (both digital and physical) for the event.
- Write digital copy and schedule social media posts to reach maximum audience interaction (on Fb and Ig).
Goals:
- Increase audience awareness of event.
- Build a brand and generate interest for a new event.
- Maintain a consistent visual aesthetic for all marketing content.
Results:
- Increased event attendee stats increased by 22% from prior year (from 205 to 250 attendees).
- Increased exposure of marketing content (official video, posters, graphics).
- Facebook event: facebook.com/events/1591441097608788/
Strategy:
- Track page activity of followers and schedule content to release at times of peak page activity.
- Generally between 9pm - 11pm on weekday evenings.
- Marketing material produced included the official event poster, video, countdown posts, and personalized Facebook profile pictures and cover photos for every TSA officer.
Examples of Marketing Material:
Personalized profile pictures of some TSA officers:
Official event video:
Some samples of our Facebook countdown posts:
Amber Hsu
Senior studying English and Biochemistry at the UW